Voice of the Customer

Track brand awareness and consumer loyalty for your brand(s) vs. your competitors’ brands.

Why conduct this type of study?

  • Capture greater spend from your current customers and grow new ones
  • Evaluate brand loyalty and compares across competitors
  • Determine brand positioning
  • Measure changes to brand health over time
  • Measure success (or failure) of marketing activities over time
  • Get feedback on customer experience and satisfaction and measure changes over time

Market Positioning

Measure usage and amount of consumer spend on a specific product category and how that spend is allocated between your and your competitors’ products.

Why conduct this type of study?

  • Determine market size and potential growth (historical spend vs. future spend)
  • Track effectiveness of marketing activities across various demographics and other key customer groups
  • Determine purchase drivers of a product / brand
  • Track shifting spending habits



Acquisition and Retention

Determine if your product fulfills your customer’s expectations and what influences their perception of your product.

Why conduct this type of study?

  • Understand how customers rate their experience interacting with your product/brand
  • Measure which customers are happy or unhappy with your product (and why!)
  • Track customer feedback on recent purchasing experiences
  • Uncover which product attributes your customers deem important

Competitor Landscape

Understand changes in consumer attitudes, awareness, and usage levels for a product category or specific brand.

Why conduct this type of study?

  • Measure impact of marketing activity on awareness and familiarity
  • Monitor overall brand/product health trends
  • Determine size of market and share of wallet
  • Identify purchase drivers (likes/dislikes) of brand
  • Evaluate effectiveness of various media channels for communicating brand information



New Market Entry

Evaluate the attractiveness and viability of entry into potential new market.

Why conduct this type of study?

  • Determine the market size
  • Gain insight into the prevalent pricing dynamics
  • Finding out your competition (leading brands, products and players)
  • Identify the needs, expectations and consumption preferences of consumers
  • Finding out how consumers learn about similar products

How can we help you charge growth and increase profitability?


Major brands in retail, and health and beauty companies trust and work with us on a recurrent basis

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