Datum Intel is a full-service, primary market research firm. We take a customized, consultative approach to our projects. We bring our experts to the table and work out what is the best research approach for the objectives, timing, and budget.
Our research process
- We have a team of expertise that manages and executes all research requests
- We assign a project manager and have a formal kick-off meeting to align all parties involved
- We keep clients current with updates and information
- We have processes and quality control to check validity of the entire project
The research process typically involves multiple phases
- Consulting on the objectives of the studies
- Instrument development (survey design, moderator’s guides, etc.)
- Instrument programming (for online/telephone surveys to be administered)
- Data collection (the timeframe for fielding surveys or completing focus groups)
- Analysis and reporting (through our research department in consultation with our clients)
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FACTS ABOUT US
Major brands in retail, and health and beauty companies trust and work with us on a recurrent basis