Datum Intel is a full-service, primary market research firm.  We take a customized, consultative approach to our projects. We bring our experts to the table and work out what is the best research approach for the objectives, timing, and budget.

Our research process

  1. We have a team of expertise that manages and executes all research requests
  2. We assign a project manager and have a formal kick-off meeting to align all parties involved
  3. We keep clients current with updates and information
  4. We have processes and quality control to check validity of the entire project

The research process typically involves multiple phases

  1. Consulting on the objectives of the studies
  2. Instrument development (survey design, moderator’s guides, etc.)
  3. Instrument programming (for online/telephone surveys to be administered)
  4. Data collection (the timeframe for fielding surveys or completing focus groups)
  5. Analysis and reporting (through our research department in consultation with our clients)

How can we help you charge growth and increase profitability?


Major brands in retail, and health and beauty companies trust and work with us on a recurrent basis

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