NeedScope’s unique models and tools unlock the layers of needs and brand image to help you build irresistible brands that drive strategic and competitive advantage. NeedScope helps clients create irresistible brands by understanding consumers at a deep emotive level.

NeedScope is a qualitative and quantitative research approach to help clients build irresistible brands. NeedScope understands the unique needs driving brand choice in a client’s category, sizes growth opportunities and develops a strategy to optimise brand positioning.

We apply NeedScope throughout the marketing process to evaluate and test elements of the marketing mix and monitor brand performance

How can we help you charge growth and increase profitability?


Major brands in retail, and health and beauty companies trust and work with us on a recurrent basis

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search