With our qualitative diagnostic methods, co-developed by our founders, and with our desire to have a real understanding of people, we go beyond what is apparent.

Category leaders partner with us for custom qualitative approaches to uncover business-building insights in the areas of brand positioning, consumer behavior and consumer perceptions including:

  • Concept¬†studies
  • Brand Imaging
  • New Product Development
  • Behavioral Observation
  • In-person and online focus groups
  • In-depth customer interviews

How can we help you charge growth and increase profitability?


Major brands in retail, and health and beauty companies trust and work with us on a recurrent basis

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