Conducting research in emerging markets throughout Africa is more important than ever before, and when it comes to mobile data collection, text messages or SMS (short message service) cannot be ignored.

Our data collection platform can conduct surveys through several mobile modes including mobile app and mobile web, but SMS is still one of our most requested survey modes.

This is due to the widespread reach of text messages, which can be sent to any type of phone, with or without internet access, and will be received even if the phone does not have service or is turned off when the message is sent.

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