Shopper Insights
Turn shoppers into buyers by understanding their
behaviors, barriers and triggers to purchase
Retail Insights
Assess channel opportunities, strengthen customer
relationships and frame go-to-market strategy
Route to Market
We help clients identify and prioritize the most
important channels for long-term value creation

Planning to align brand with retailer and shopper objectives?

Grow your brand

Track brand awareness and consumer loyalty for your brand(s) vs. your competitors’ brands and create an insights-backed innovation plan.

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Market positioning

Measure usage and consumer spending on a specific product category and how that spend is allocated between your and your competition

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User experience

Determine if your product fulfills your customer’s expectations and what influences their perception of your product.

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Consumer Products

Design repeatable growth models and innovation pipelines that generate new products with higher potential and lower risks of failure.

Business Services

We consider all the drivers of change – from the ground up and we’ll motivate and support you to make the change.

Retail & Channels

Assess channel evolution, opportunities, strengthen customer relationships and frame go-to-market strategy

Financial Services

We work buy-side and sell-side and give our clients hard-hitting and objective answers and focus hard on the best opportunities.

Energy and Environment

We work across all the major geographies, meaning we understand the underlying drivers in construction markets.

Transport & Logistics

Scheduled transport operations, from broad market trends and strategy to the development of integrated commercial strategies.

Doing the right thing,
at the right time.


Projects completed


Fulltime employees


CSR Participation


Repeat customers

Unlock future sources of real growth through
fact based category drivers and activation platforms. .

Must Reads

  • A digital prescription for the pharma industry

    Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.

    December 9, 2019
  • Within the construction industry as their overdraft

    Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

    January 22, 2016
  • Strategic and commercial approach with issues

    Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways

    January 22, 2016
  • Seven weeks working ‘pro bono’ with a charity

    Growth through innovation/creativity. Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.

    January 22, 2016
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    Nairobi Kenya
    Maputo, Mozambique