Brand Tracking

Brand Tracking

Datum Intel works with leading FMCG brands throughout Africa who need to reach extremely specific audiences to track ongoing brand health metrics. We currently work with the top 5 FMCG customers on a monthly basis to help them meet their brand health tracking needs.

Using our mobile data collection and panel of respondents, brands can track custom metrics across multiple countries at once, enabling them to immediately view changes in brand health, product awareness, competitor positioning, and more.

Featured solutions

Checking Brand Performance

Measure your brand performance using validated metrics, and get early indicators to guide future decisions.

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Brand Campaign Management

Understand which campaigns support your brand-building strategy. Monitor and optimise media investment while campaigns are live.

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Brand Planning

Ensure your brand strategies deliver sustainable brand growth, using an integrated performance management system.

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