Brand Tracking

Datum Intel works with leading FMCG brands throughout Africa who need to reach extremely specific audiences to track ongoing brand health metrics. We currently work with the top 5 FMCG customers on a monthly basis to help them meet their brand health tracking needs.

Using our mobile data collection and panel of respondents, brands can track custom metrics across multiple countries at once, enabling them to immediately view changes in brand health, product awareness, competitor positioning, and more.