Insights

Gen Z—the first generation of true digital natives—is expanding.

The influence of Gen Z—the first generation of true digital natives—is expanding. Gen Z is widely known for commanding more personalized attention from brands. So it should come as no surprise that this group has become a driving force for marketing teams to completely reconstruct their strategies to successfully engage them. In other words, if

How to Make a New Product Successful

How to Make a New Product Successful New products are introduced onto the market all the time, but the vast majority of them fail. Many inventors don't realize their failure is not due to some monumental shortcoming in the product itself, but in the way in which it is presented. Most new products are reasonably