Needscope

Needscope

NeedScope’s unique models and tools unlock the layers of needs and brand image to help you build irresistible brands that drive strategic and competitive advantage. NeedScope helps clients create irresistible brands by understanding consumers at a deep emotive level.

NeedScope is a qualitative and quantitative research approach to help clients build irresistible brands. NeedScope understands the unique needs driving brand choice in a client’s category, sizes growth opportunities and develops a strategy to optimise brand positioning.

We apply NeedScope throughout the marketing process to evaluate and test elements of the marketing mix and monitor brand performance

Key features

Unique, projective approach

Understand the functional, identity and emotional needs in your market and how best to access them.

Read More

Building irresistible brands

Stand out and drive competitive advantage by evaluating your brand and the competition on four proven principles of irresistibility.

Read More

A world-class solution

NeedScope has helped build irresistible brands and drive brand growth

Read More