Net Promoter Scope

Net promoter score

The Net Promoter Score (NPS) is one of the most important metrics of brand health, and identifying those who would or would not recommend your brand is critical in today’s competitive landscape.

Using Datum Intel real-time mobile surveying platform and panel of respondents throughout emerging markets, you can easily track your NPS on a regular basis and perform in-depth analyses of your promoter and detractor groups by demographic. Collect data daily, weekly, or monthly to quickly identify changes and take action to maintain a high Net Promoter Score.

NPS Calculation

Promoters

Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.

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Passives

Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.

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Detractors

Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

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