With Panel research method we collect data repeatedly, from a pre-recruited set of people. These individuals generally provide demographic, household and behavioral data, which can make conducting future studies easier.
Technology, primarily the internet, has transformed panel research methodology by the ease of which we can access larger numbers of respondents.
Panel research provides many advantages for companies including faster turnaround, higher participation rates, and cost savings. The quantitative data can provide companies with insights into pricing, effectiveness and sales projection of their products or brand.