Panel Research

Panel Research

With Panel research method we collect data repeatedly, from a pre-recruited set of people. These individuals generally provide demographic, household and behavioral data, which can make conducting future studies easier.

Technology, primarily the internet, has transformed panel research methodology by the ease of which we can access larger numbers of respondents.

Panel research provides many advantages for companies including faster turnaround, higher participation rates, and cost savings. The quantitative data can provide companies with insights into pricing, effectiveness and sales projection of their products or brand.

Panel Research

Why is panel research important?

Building a quality research panel is very important because your data depends on it. With a research panel, you are able to build rich profiles of your members that ensures reporting provides quality responses.

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Recruiting an audience

We use many different channels to recruit members who will be active participants in our panel research. The one we’ve found most effective is via the internet, specifically email and social media.

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Choice of research panel

In cases where your customers are considered niche, it makes sense to invest the time into building out your own online panel of respondents. Quality of the respondents is generally higher in self-recruited panels

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