Qualitative Research

With our qualitative diagnostic methods, co-developed by our founders, and with our desire to have a real understanding of people, we go beyond what is apparent.

Category leaders partner with us for custom qualitative approaches to uncover business-building insights in the areas of brand positioning, consumer behavior and consumer perceptions including:

Concept studies
Brand Imaging
New Product Development
Behavioral Observation
In-person and online focus groups
In-depth customer interviews