Qualitative research is a type of study carried out with a qualitative approach to understand the exploratory reasons and to assay how and why a specific program or phenomenon operates in the way it is working. A researcher can access numerous qualitative data collection methods that he/she feels are relevant.
The qualitative data is textual or non-numerical. It covers mostly the images, videos, texts, and written or spoken words by the people. You can opt for any digital data collection methods, like structured or semi-structured surveys, or settle for the traditional approach comprising individual interviews, group discussions, etc.