Qualitative Research

Qualitative Research

Qualitative research is a type of study carried out with a qualitative approach to understand the exploratory reasons and to assay how and why a specific program or phenomenon operates in the way it is working. A researcher can access numerous qualitative data collection methods that he/she feels are relevant.

The qualitative data is textual or non-numerical. It covers mostly the images, videos, texts, and written or spoken words by the people. You can opt for any digital data collection methods, like structured or semi-structured surveys, or settle for the traditional approach comprising individual interviews, group discussions, etc. 

Qualitative method

Paper surveys

The paper questionnaires are frequently used for qualitative data collection from the participants. The survey consists of short text questions, which are often open-ended. These questions’ motive is to collect as much detailed information as possible in the respondents’ own words.

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Online surveys

An online survey or a web survey is prepared using a prominent online survey software and either uploaded in a website or emailed to the selected sample size with a motive to collect reliable online data. Instead of writing down responses, the respondents use computers and keyboards to type their answers.

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Focus group discussions

Focus group discussions can also be considered a type of interview, but it is conducted in a group discussion setting. Usually, the focus group consists of 8 – 10 people (the size may vary depending on the researcher’s requirement). The researchers ensure appropriate space is given to the participants to discuss a topic or issue in a context.

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Observations

In this method, the researcher is completely immersed in watching or seeing people by taking a participatory stance to take down notes. Aside from taking notes, different techniques such as videos, photographs, audio recordings, tangible items like artifacts, and souvenirs are also be used.

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