Quantitative Research

Quantitative Research

We use Quantitative Research is to ask questions to the target audience in an organized manner using surveys, polls or questionnaires.

Received responses can be analyzed to make well-thought decisions for improving products and services, that will in turn help increase respondent satisfaction levels.

Any evolved customer who makes a purchase online for instance can tell how quickly businesses have become “customer-centric”. And the first step towards becoming a customer-centric business is through customer feedback and research.

Our quantitative research deliverables are designed to be useful for C-level employees down to the marketing team.

All quantitative research projects also include standard deliverables like cross-tabulated banner reports that show results by key demographic and psychographic audiences

Quantitative Research Techniques

Cross-sectional research

Cross-sectional market research is a quantitative market research method that analyzes data of variables collected at one given point of time across a sample population. Population or a pre-defined subset.

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Longitudinal research

Longitudinal market research is a quantitative market research method where research is conducted over years or decades on a target demographic markets or certain individuals to collect statistical data.

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One-on-one Interviews

This quantitative data collection method was also traditionally conducted face-to-face but has shifted to telephonic and online platforms. Interviews offer a marketer the opportunity to gather extensive data from the participants.

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Computer Assisted Personal

This is a one-on-one interview technique where the interviewer enters all the collected data directly into a laptop or any other similar device. The processing time is reduced and interviewers don’t have to carry physical questionnaires.

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