Market Research

Having a great product is not enough. Our research services helps understand the most important brand stakeholder- your customer through consumer and channel studies.

We help companies pivot into more profitable directions where they can expand and grow. It is inevitable that companies will end up making a few mistakes; we help them correct these mistakes.

We help companies turnaround their non-profitable ventures into something that benefits them. Our specialty lies in understanding what makes a company special and what makes it tick.

Research Methodology

Consumer Surveys

Key Studies: Usage and Attitude studies, Product brand health check, Consumer income/expenditures understanding, Consumer profiles, behaviors and satisfaction, Brands image, positioning and segmentation, Advertisement awareness and testing and Reactions to concepts, product and packaging testing

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Retail Understanding

Key studies: Store checks, pricing, brand visibility, merchandising, Retail census, geolocation, volumes, type, Retail audit, presence, market shares, stocks, Road-to-markets understanding, distributions, wholesalers, supply-chain.

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Real Estate Market Analysis

Residential segment:- Ownership vs. Rental housing, High end homes, Luxury homes, Affordable housing, Middle income and Low cost housing. Retail segment:- Retail centers, neighborhood shopping centers, Office and industrial segment:- Office, Logistics and Warehouse buildings

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