Text Messages

Text Messages

Conducting research in emerging markets throughout Africa is more important than ever before, and when it comes to mobile data collection, text messages or SMS (short message service) are still king.

SMS surveys can be sent to any type of phone, with or without internet access, and will be received even if the phone does not have service or is turned off when the message is sent. Our direct integration with Mobile Network Operators ensures respondents have a seamless experience taking SMS surveys, which do not cost any money for a respondent to receive or respond to, and we deposit airtime credit incentives immediately upon survey completion.